Conservation charity Friends of the Lake District is launching The Great Cumbrian Litter Pick, an initiative that aims to bring communities together this July in a coordinated county-wide mass clean up.
They are hoping that thousands of people will get involved in the events, which will all take place on 6th July.
Ruth Kirk, Landscape Engagement Officer for Friends of the Lake District said:
"Not a day goes by currently without more news about the global, harmful effects of plastics and other discarded materials on our environment."
"Litter not only spoils how our beautiful Cumbrian landscapes look, it also creates toxins and pollutants that are harmful to the land, and the wildlife and livestock that live here."
"Unfortunately it's a really sad fact that we see litter everywhere we go now and so we thought hosting The Great Cumbrian Litter Pick would be an ideal opportunity to get together and make a start for a cleaner Cumbria. Through small, individual actions, we can effect real change. Let's make this a really high profile and well-supported day and show the rest of the UK how proud we are of our county. "
The charity is hoping that people of all ages and all communities will show their support, getting involved either as a group, organising a community litter pick in their area or as an individual, signing up to join and organised event. A competition will be held to find out which district can host the most litter picks: Eden, Carlisle, Allerdale, Copeland, Barrow or South Lakeland.
To find out more or sign up, visit www.thegreatcumbrianlitterpick.org.uk