In reply to ukb & bmc shark:
Pure W1A.
Brilliant! The way ahead is behind. OK, let's nail this puppy to the floor and just reimagine the following statement;
'We are already looking at many innovative schemes of tying in rewards through them as part of what Alex calls the membership journey."
to;
'The BMC is continuously working with its members to reward their loyalty via various perks'.
Jonathan Pile: I don't want the BMC f**king hijacking my f**king journey to the Alps, Scotland, or anywhere. I thought climbers prided themselves on being straight talking. Can't these f**king numpties grasp that they are distancing themselves from their members by using such inane and essentially meaningless marketing speak. Journey, my a*se! I'd rather buy a one-way ticket to 'reimagine' a right sizing of my membership from 1 to zero.
...deep breaths, 1, 2, 3....Ah, that's better.
Post edited at 10:58