I'm going to wait for the price to drop, however I feel this may be the only competitor to DJI. Its a little too rich for me but maybe in a year or two?
The drone is basically autonomous and needs very little input from the user.
As is the case with Tesla's self driving technology, autonomy is of little value without the regulations in place to make use of it. As I understand it, Drones are still legally required to have a pilot who maintains visual contact at all times.
The "drone of the future" will be silent, will respect people's privacy and not pollute wild spaces with silly boys and their toys. In the meantime this silly fad will continue to ZZZZzzzzzzzzzZZZZ people.