In reply to simes303:
> I wasn't going to comment on prices any more but
But that's your thing Simes303. It keeps us reviewers on our toes thinking about that price versus value - I might even get some of those plastic band bracelets made up for the gear reviewers with instead of "WWJD? - what would Jesus do?" on them, "WWS303S? - what will Simes303 say?"
It's a lot of money but quite a lot less than the price of Goretex ProShell jacket from any of the major brands (and GORE seem not to license to non-major brands). They seem to be consistently in the GBP 450 to 550 range these days.
From Rob's other article on this new more-environmentally friendly Goretex, I think it's replacing the old mid-level goretex (very confusingly just called GORE-TEX as opposed to PRO above it or PACLITE below it). So I guess whether it's the average sort of cost, or expensive or cheap, depends on comparing to other jackets made out of the mid-level GORE-TEX.