UKH

Feckless iijits

https://www.theguardian.com/media/2022/dec/29/aldi-youtubers-prime-hydratio...

Before Christmas I was in an Asda supermarket and there were loads of kids at the checkouts who were buying Prime bottles with most carrying 2-4 each. Also, saw one trolly being pushed along that was mainly full of the Prime bottles and little else.

Had no idea why at the time, but they were selling fast in that store. The power of influencers!

No KSI stats yet, then...?

F**k me, people are stupid.

Yup. It’s behaviour like this that adds credence to my view that, as a species, we’re f&@cked.

I'm surprised they haven't been sued by Amazon.

Agree. 100 years and we will be little more than a mysterious radioactive smudge for future intelligent life to discover, and cockroaches will smugly return to their place as the dominant species on the planet

A well hydrated radioactive smudge though

Well, social media sells crap, doesn't it? It's all about shilling rubbish, conning the gullible, and making a profit.

But anybody getting too sanctimonious about the 'Prime' drink should remember that this social media site advertises the million-dollar-an-ounce 'Friction Labs' chalk, and that feckless iijits must be buying the stuff.

Brave New World - it's necessary to keep the deltas and epsilon's happy 😁

🤣

Nonsense. We all know it's all about marginal gains when pushing one's limits. And they come at a price, whether in friction or in hydration.

What cost of living crisis ?

Ffs, some people are too dumb to be let out on their own. 

On one hand we have a cost of living crisis and a massive rise in food bank use and then people are paying £2  for 500ml of water mixed with coconut water. 

No, it might be about marginal gains for elite performers who have already exhausted any more fruitful areas of potential improvement. But for 99% of people the limiting factor in their performance isn’t their chalk brand or their choice of near identical electrolyte drink.

This isn’t a Tour de France frontrunner trying to gain an extra .005% reduction in air resistance. It’s a load of teenagers buying a fashionable drink for the perceived status it gives them. It’s about marketing, profit and group identity, not  “marginal gains”. Same goes for the chalk.

Well I for one am happy to pay a premium to look cool. A couple of days ago I shelled out £33 (well, £13 with my gift voucher) for some Peter Storm walking shoes. I shall expect to turn heads with envy as I fly round the the paths. Otherwise, they're back to the shop.

You shouldn’t joke about stuff like this. 2023 could well be the year Balenciaga and Peter Storm end up doing some kind of w@nky fashion collab. I can see the $3,500 snakeskin cagoules already…