In reply to BattyMilk:
No idea, but I looked into it for Ireland (obviously the benefit of no language barrier) and couldn't see any reason not to do it myself. In the end I didn't apply as there is no real benefit to me having dual nationality.
Two stage process, first apply for dual nationally. Then if approved apply for a passport as normal.
Unless it's especially complicated I feel that the sites you refer to are just cashing in on people's fear of burocracy. Although obviously for yourself if the application has to be in Polish, this is an additional complication that may justify paying for help.