In reply to Jamie Hageman:
I can't talk about these specific mats but I do have:
Thermarest Neoair Uberlite
Exped Ultra 3R
Mountain Equipment Aerostat
and even ignoring the thickness differential, the longitudinal tubes of the ME and Exped are a lot comfier than the transverse tubes of the Neoair. The Neoair is for mountain marathons only (too uncomfy/cold for anything else), the ME mat is for winter or car camping (so comfy and warm, I have the regular wide) and the Exped is for everything else (the mummy shape is too narrow for me really but warm for three seasons and surprisingly comfy for such a small light package).