I am not sure it's even right to give these **** the recognition they don't even deserve by posting this
It seems the bright lads at TNF and Leo Burnett thought it would be a good idea to vandalise Wikipedia with their brand advertisements, disguised as cover photos of popular outdoor destinations incl. Cuillin. I wonder what they were snorting. Nothing is controversial in the world of advertising, again. What's next, killing baby seals and issuing an apology to get your brand out there? All that talk about social responsibility, ha ha... What's worse, it will be talked about, giving them just what they wanted
https://www.dpreview.com/news/2219365437/the-north-face-flooded-wikipedia-w...
I only ever bought one pair of city shoes from them which promptly disintegrated after few months of use, so I wouldn't give them any more money even without that "campaign", but I am still angry at that. How can we trust them on any of their other promises, like social responsibility in their manufacturing, if they blatantly abuse public trust like that?
Post edited at 08:47