In reply to JayPee630:
> ... pointless 'expedition' by Leo Holding to promote the Berghaus brand announced.
Sponsored athletes have to share and push ALL that they do that is relevant to their field, including all training and related activity - not just the big expeditions. So it's far from 'pointless'.
The article makes it clear this is a new thing for Houlding and I'm educated-guessing that he's doing this as preparation and training for a much bigger trip that will involved significant climbing. He'd be an idiot to NOT do a trip like this.
And because it's part of his training and buildup, it's quite normal it would be covered and promoted by his sponsor, who is paying for it all. There are far better things to argue about on UKC than this.
If the future trip is what I think it is, it will be a groundbreaking expedition well-worth getting excited about, and when it's reported here on UKC they'll be able to link back to this article as all part of the bigger story.
Post edited at 22:48