In reply to gethin_allen:
I understand your hesitation, but the Go Outdoors sales are legit when they revamp stores. I got a new set of double ropes for an absolute steal when the Swindon branch did the same. Also got a nice gym rope (Beal, 40m) for something like 35 quid.
Yeah, believe the hype (but verify the prices before you check out). From my experience at the Swindon store, stuff will go on even deeper sale when the stock gets low just to get rid of it.