Digital Marketing Executive Jobs

© UltralightOG

Digital Marketing Executive

Join a company that's going places

Ultralight Outdoor Gear is a growing retailer of outdoor clothing and equipment for backpacking, trekking, adventure racing and adventure travel based on Teesside. The company evolved out of a passion for backpacking and a love of the outdoors with the idea to bring the best lightweight kit together under one virtual 'roof'.

We are currently recruiting for a Digital Marketing Executive to join our growing team based in the North East of England. The post holder will be responsible for the day-to-day administration of the retail website, including but not limited to, identifying opportunities from website analytics data, executing SEO campaigns & managing paid online advertising. The Post Holder will work under the direction of the Core Operations Manager but also under his/her own initiative to ensure the website is functioning well, is accurate and is appealing.

Main Duties and Responsibilities

1.            Implement content pages utilising the full ability of the website platform to engage customers and promote conversions.

2.            Executing SEO campaigns developed in conjunction with your line manager.

3.            Utilising Google Analytics to explore and suggest potential areas of the website to focus resources.

4.           Maintaining our Google Ads accounts including adding negative keywords to campaigns and reporting on performance and opportunities.

5.            Implement & keep up-to-date automated email marketing flows.

6.            Refresh presentation of Brands annually.

7.            Contribute to sales initiatives across web, Facebook and e-mail marketing.

8.            Work as part of the Marketing Team to maximise sales through promotion.

9.            Assist with online marketing campaigns.

10.          Write independent reviews.

11.          Contribute to the completion of “Our Verdicts” each season.

12.          Create content that can be used across our different outlets e.g. Blog, social media, YouTube.

13.          Complete other tasks, projects and initiatives under direction.

Essential Requirements

· Articulate with excellent written and oral skill

· Strong problem-solving skills

· IT literate including good knowledge of Excel spreadsheets

· Willingness to learn

· Extremely organised with a high attention to detail

· Experience of working within a team environment

· Good knowledge of outdoor clothing and equipment and their technologies and passion for the outdoors and the outdoors industry.

Desirable Requirements

· Experience within an E-commerce business with day-to-day use of an ecommerce platform and/or CMS

· Familiar with SEO & CRO ideas and terminology

· Familiar with Google Analytics / Google Ads

Working Relationships

Accountable to: Core Operations Manager and Web Team Leader

Liaises with: Other staff – Customers


1.            The duties and responsibilities outlined above are to be regarded as broad areas of responsibility and do not detail all tasks which the post holder may be required to perform

2.            The job description may be subject to change in the light of experience and circumstance after discussion with the post holder.

We are based on Teesside in the North East of England and are passionate about the outdoors. If you are too, you may be interested to know that we:

· Have a generous staff discount scheme

· 22 days holiday per year, increasing to 25 days with each year of service (plus bank holidays)

· Allow extra time off and part fund relevant backpacking adventures

· Have a fully funded annual backpacking trip to Scotland or the Lake District

· Enjoy a relaxed working environment with a casual dress code

Salary from £21,945 per annum

Reference ID: Digital Marketing Executive

Application deadline: 14/02/2022

Applications with covering letter / email to –

For more information Ultralight Outdoor Gear

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