Yosemite Valley Starbucks Causes a Stir

© By machechyp [CC BY 2.0]

A proposal to build a branch of the popular Starbucks coffee chain in Yosemite National park is causing a stir in the US, with a petition against the plans acquiring over 15,000 signatures.

'Starbucks is calling and I must go.' - John Muir (ish).  © By machechyp [CC BY 2.0]
'Starbucks is calling and I must go.' - John Muir (ish).
© By machechyp [CC BY 2.0]

The petition titled 'Stop Starbucks in Yosemite' posted by 'Concerned Citizen' is addressed to the Yosemite National Park Administration and underlines a concern for the negative impact of multinational corporations taking hold of the valley and diminishing its value as an area of historical and cultural significance.

'Multinational corporations have no place in our National Parks,' the petition states.'The opening of a Starbucks in Yosemite Valley opens the door to further undue development. The Park will lose its essence, making it hardly distinguishable from a chaotic and bustling commercial city.'

It continues:

'If the Park is to bring in another outside contractor, why is it not fulfilling its commitment to Gateway Communities? Let's consider local establishments.'

Starbucks is working in conjunction with Yosemite Hospitality to establish a food court named 'Basecamp Eatery' in the Park, which attracted over 5 million visitors in 2016. 'We are trying to enhance the visitor experience,' Yosemite Hospitality marketing manager Lisa Cesaro told the Fresno Bee, 'and this is just one of the many improvements we will be making in the coming years.'

Despite the petition, the firm expects to continue the development this spring.

'[Starbucks] is an international brand, and we have a lot of our visitors who are international travelers," Cesaro said.


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10 Jan, 2018
Does this mean TC will be able order a cold brew frapachocamachino delivered direct to his ledge on his next big push? Erm, so yeah, tape, glue, some of that unicorn chalk, new boots and err, send us a frapachocamachino too will ya. Actually he could just tweet em and they will pop one up to him? Only messing, I love Tommy obviously.
10 Jan, 2018
Betamonkeys might need to update their guide to hydration in that case: http://betamonkeys.co.uk/hydration/
10 Jan, 2018
Delivered by drone.
10 Jan, 2018
They could at the very least get creative with the drink names. The (Dairy) Free Soy-Latte The El Cap'puccino The Nose (for the coffee-smelling connoisseur)
10 Jan, 2018
This got me down the line of wondering when brands were going to start advertising things within their "influencer's" route names... then I remembered it's already been done: Jottnar (ED3)
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