An abridged version of a successful publicity film for Mountain Rescue England and Wales (MREW) has been launched this week. The one-minute film is designed to have a stronger fundraising message, and to be more easily shared on social media.
'We launched the six-minute version online... before Easter ' says Judy Whiteside, who has been leading the project for MREW over the past two years.
'Within hours it was going viral online and it has now been shared on Facebook nearly 5,000 times as well as being viewed almost a quarter of a million times.'
But feedback has consistently asked for a shorter version, she says, with a stronger fundraising message that will generate donations for MREW and funds to support work of the Mountain Rescue teams working across England and Wales.
'Our supporters wanted a shorter film with a clear fundraising aim that they could Share, Retweet and generally pass on to friends and family' says Andy Simpson, National Press Officer for MREW and a member of Rossendale and Pendle MRT.
'The full film has done a tremendous job of communicating our key messages. People are now much more aware of us being volunteers, available 24/7 and turning out for a wide range of incidents. Hopefully, with the new shorter version, that knowledge and awareness will turn into active support, donations and fundraising too.'
- Donations can be made by texting RESQ41 and an amount to 70070 or online at justgiving