For the outdoor retailer and media hound summer, and more precisely July, sees the return of the OutDoor trade fair in Friedrichshafen, Germany. This ritual get-together is essentially a gargantuan powwow of manufacturers, distributors and sourcing agents from across the globe seeking to impress the attendees with their new wears for the forthcoming years trading.
For the uninitiated the event is an impressive affair to behold, incorporating vast hulk like hangers packed to the gills with flashy stands, pretty girls and shiny product. The pent up anticipation never fails to induce vast swathes of hype, propaganda and general back slapping over the usual collection of semi modified inline products rolled out once again with a last minute lick of paint. Occasionally within the morass of the “same old, same old” is a product/range which genuinely warrants the build up, and 2007 saw the launch of not one but two product groups which, for once, were truly worthy of the hype.
Full details at: rockrun.blogspot.com