They tell us which are the most popular bits of the site and how many people are visiting.
UKClimbing.com is a climbing and mountaineering community website open to all, it is also advertiser supported. As well as helping us, these statistics also help our advertisers who are very interested in such numbers, as well as the click-throughs they get in their adverts whether they be Premier Posts, Newsletter adverts or the graphic banners that can be seen on each page. Of course they are very interested in increasing sales (and giving you the best gear, service and prices), the whole point of advertising in the first place.
We thought we would share some of last May's statistics.
First off though, the hard working Nick Smith (UKC profile), who deals with all things technical at UKClimbing.com has news about the Logbook stats, here's what he said,
"The UKC logbooks have grown fast since we started them only 18 months ago. Just had the 250,000th tick logged: More
In comparison, 8a.nu has taken 4 years to reach 500,000 logs, and we expect UKC to overtake them next year. Australian site thecrag.com has taken 8 years to reach 300,000 logs, and rockclimbing.com, the biggest climbing site in the USA, only has 140,000 logs."
I was very happy about our News page views. Last May 2006 we had 36,239 visits (1,169 a day) this May a whopping, 84,818 visits, which works out at 2,736 visits every day.
The UKClimbing.com forums have in the opinion of many media specialists (not just us) the best interface in the business, they aren't just one of those off-the-shelf phpBB 'open source forum solutions' which lack individuality. The UKClimbing.com forums are that well-thought out that we get regular requests off other websites and magazines to purchase them off us.
Some Forum stats for May:
Site as a whole stats:
As regards registered users, this may seem like a modest number, but is almost double 8a.nu's 16,578 members, rockclimbing.com has 62,521 members. Whilst there are some duplicates at UKClimbing.com, the one major difference is that we purge unused memberships on a daily basis (if they haven't been used for a year) so you get a more realistic number of people who actively use UKClimbing.com, rather than pumping up numbers for the benefit of selling advertising.
Advertisers are also getting more innovative in how they use UKClimbing.com. Price is very important (see the recent spate of deals by many retailers at UKC (see all ads here)) but also is interaction and education. Advertisers want us to make an informed buying decision. This Premier Post (and a recent newsletter advert) by Chris Rowlands at DMM What's happening at DMM? was bravely left open for replies from anyone (we all know how volatile the forums can be sometimes). This type of use of UKClimbing.com allows us to question Chris and DMM about what they have planned, what is imminent, and is a bit like, "Any Questions?" Advertising at UKClimbing.com works, it helps the many climbing businesses, offers us great deals and keeps us informed about the latest gear developments and advertising keeps this site going for the benefit of its users. If you would like to advertise, start by reading this page, Why UKClimbing.com?
In other news, we now have a new Starting Out forum for beginners and improvers, the Photo gallery is still as popular as ever with over 46,700 photographs, and we are getting up as many articles and reviews up as we can. As regards the Photo galleries, many get emails from climbing magazines, book publishers and other websites asking for paid use of images, just another benefit of UKClimbing.com
Whilst we are seeing lots of growth and popularity, we are still a small outfit and will have to make some decisions soon in the direction we should take, hopefully with your help. Please let us know, you could start a thread down the forums or add to the one attached to this news report.