1^st August 2013 saw outdoor manufacturer Marmot soft-open its first UK partnership store in Ambleside, in collaboration with Adventure Peaks, the technical outdoor retailer and expedition company.

Situated in the heart of the Lake District National Park, Ambleside is one of the busiest and most important focal points for specialty outdoor retail in the UK. The new Marmot store occupies a highly visible location at the corner of Lake Road and Kelsick Road adjacent to Adventure Peaks’ main store. There has been significant investment by both Marmot and Adventure Peaks over the last two months to completely upgrade the property to provide a high quality retail environment over two floors, and includes locally sourced slate floors, bespoke shop fit, and state of the art low energy lighting system. Above the Marmot Store will be situated another first: The Ambleside Cave. Also run by Adventure Peaks, this will be the Lake District’s first indoor caving experience with 70m of purpose built tunnels and will be available on a turn up and try basis.

Andy Schimeck, Managing Director of Marmot Mountain Europe, commented on the new Ambleside store:

“To support Marmot’s strategic brand development in the UK, Ambleside was identified as an ideal location for a partnership store. In such a high profile outdoor destination the challenge was always to find the right partner and the right property, until Adventure Peaks approached us with the perfect solution. It gave us the very prominent location we were looking for, and in partnership with an already successful Marmot dealer.

Dave Pritt, Managing Director of Adventure Peaks said:

“It’s fantastic to be able to expand our company in partnership with Marmot and offer another new experience to our customers. Marmot’s brand reputation and strength has given us the confidence to really get behind this venture and the ability to create a very special retail environment. It’s been developed over a rapid time frame and we’re delighted to have opened it in time for the summer trading period. The added attraction of the Ambleside Cave gives another great reason for people to visit the store.”

Marmot Collection on Display

All areas of the Marmot collection will be represented over the 180 square meter store. This will include men’s and women’s technical mountain styles, in-depth multi-sport offering, sportswear, urban tech styles, children’s line, accessories and highlights from the extensive equipment range.

About Adventure Peaks

Since 2000, Adventure Peaks have built up a thriving business in Ambleside that now combines outdoor retail, an indoor climbing wall and caving system, café, and expedition company. They offer one of the most extensive worldwide programmes of Mountaineering Expeditions & Courses for walkers and climbers provided by any British expedition company. They hold the world speed record for the Seven Summits and have twice held the record for the youngest person to summit Mount Everest (Jake Meyer in 2005 and Rob Gauntlet and James hopper in 2006). Visit www.adventurepeaks.com for more information.

About Marmot

Since it was founded in 1974, Marmot has manufactured performance clothing and equipment of the highest quality for lovers of the outdoors, mountain sports enthusiasts and extreme alpinists. From its humble beginnings as a climbing club for active university students in America, Marmot has lived and breathed its passion for outdoor sports. From the very start, the aim has been to produce the best outdoor clothing and equipment in the world. Today more than ever, Marmot gains inspiration from professional mountain guides and athletes like Steve McClure, Lucy Creamer and Stefan Glowacz to develop products that can stand up to the rigors of nature. Visit www.marmot.eu for more information.

For information about the opening call the new store on +44 (0)15394 39800, or contact Rachel Paton, the store manager on rachel@adventurepeaks.com, or for details about Marmot call +44 15395 63616 or email:hugh@marmotuk.co.uk