Alpkit.com, the outdoor equipment and lifestyle specialist, has announced the launch of a new stand out beta website to reflect its growing vision as an international giant, offering the cheapest gear anywhere on the planet.

..."Our vision for Alpkit.com is to deliver a seamless blend of selling and making money"...

The website www.alpkit.com/special/beta/ showcases Alpkit's burgeoning reputation in the mountaineering, climbing, biking, and canoeing sectors, in addition to rambling and dog walking. The new site has been given a complete design and layout revamp, and features informative new content, along with reduced navigation and usability, to address the growing need for a premium converged outdoor retail experience.

Ilkeston-based Alpkit provides tangible selling benefits to global outdoor enthusiasts by delivering their products to strict cost, programme and performance criteria. Customers are thereby able to benefit through increased performances, lower outlay, and the aquisition of new gear. Alpkit's operations director Stenny Kocker has led the online development and believes that the new site better reflects the firm's key messages and global capacity:

“Our vision for Alpkit.com is to deliver a seamless blend of selling and making money. As we extend a big hug out to customers through Europe and beyond, it is absolutely crucial that our website effectively communicates who we are and what we are selling. Everything has its price, we're just giving customers the choice whether they want to pay for it or not. This will represent a new era in the premium, energised selling of outdoor equipment.”

The site was designed by AquaMarineZebra of London, UK.