FOUNDED IN 2003, INOV-8 IS ONE OF THE WORLD’S LEADING ALL TERRAIN FOOTWEAR, APPAREL AND EQUIPMENT BRANDS.
Operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.
Our origins and footprints remain firmly etched into the muddy British fells but over the years we have optimized our products to meet the needs of the many terrains we have travelled.
From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes' interaction with the environment is the single most important factor when designing products.
With this sharply in mind and driven by a desire to deliver athlete-centric innovation, our range architecture caters for all terrains.
Those who use our products seek fearlessness, adventure and to discover their edge. Now under the ownership of Descente – a Japanese sportswear maker with an 80-year history of craftsmanship and excellence – and with inov-8 founder Wayne Edy still at the heart of product innovation, our future is packed with exciting possibilities.
I have used my Flyrocs in the Lake District as my main active shoe (anything other than work and smart) for the past 2 years and have run, biked, walked and scrabled in them extensively. They have also been attached to the back of my harness on Gimmer and Gray Crag.
Interview Damian Hall on the Paddy Buckley, Baking Brownies, & Extinction Rebellion
Damian Hall recently completed a record breaking winter Paddy Buckley Round, finishing in a time of 21:20:30 - 7 minutes ahead of Jim Mann's previous fastest known time. We caught up with him to find out more.