Patagonia is the first in the industry to make all shells with recycled materials and sew them all in a Fair Trade Certified factories. That's what is being celebrated with their Shell, Yeah! campaign. The focus is on the achievement - causing less harm with their environmental footprint and supporting the people who build the product - and on recognising the risks and rewards of going first. Someone has to do it. And with 62 shells now responsibly made, including the Ascensionist jacket, Patagonia is glad they did it. Now they want the whole industry to follow.