In reply to UKC/UKH Gear:
In other news, Hasbro has dropped the 'Mr' from the Toy story character, Mr potato head as they want to present him/her/them as gender neutral.
Didn't he have a Mrs potato head in the second film? Wonder what we call her/him/them now?
Seriously now, in fairness to the article, I almost typed in my comment before reading it but held back for a moment. I'm first to attack such virtue signalling but these characters are not the usual pro atheletes hitting those high marks the rest of us can only dream of. These are working in the outdoors to help people get out who wouldn't normally so I'm guessing this is why they have the title 'ambassadors'. I'm glad they didn't drag the whole gender debate into it, that's a cheap shot and like some on her, I'd be aiming my keyboard right at them.
There's a market for businesses like Berghaus to exploit. Fleece hijabs? I joke not. If Berghaus can market to the British Muslim population the way that The North Face managed to get the outdoor fashion market then good for them. Good sound business.