In reply to olddirtydoggy:
The DAS Parka is £420 new, £90 more.
The Nuclei SV is £400, £70 more.
Both of those use proprietary in house materials that make it cheaper to manufacture than the Fitzroy (eg no gore infinitum outer, or the nuclei doesn't even have gold cross core).
It's a lot of money, but it's brand new and once it has good distribution retailers will offer it for less than RRP.