In reply to gravy:
They look nice boots and are still grey like back in 1991 when I first saw people wearing them, but yeah - WTF? Is there anyway in which that sentence makes any sense? Isn't equity in that sense just the value of a company as expressed by shares sold? Leaving the boots aside - can you have "market leading equity" in any sense? One of the business-y types here might be able to explain if some business people use that term in a way that I at least don't understand at all.