In reply to Jon Stewart:
> I thought they'd discovered an entirely new quark until I found out that "beauty quark" was just a different name for "bottom quark".
'Normal' matter is made of two quarks, which were named up and down. The experiments began to show evidence of a third, heavier quark. The experimentalists found this a bit strange, and for some time spoke about the strange quark they were working on - the name stuck.
Strange, like down, was a negative-type quark, so it was quickly theorised that there should be an equivalent heavier positive-type. This was duly found - the plan worked like a charm.
Then Murray Gell-mann predicted that there should be exactly three pairs of quarks - the regular up and down, the heavier strange and charm, and finally an even heavier pair. These were named for the truth and the beauty they would represent. It took a lot longer to find them (heavier particles are harder as they take more energy to create, as per E=mc^2), especially beauty.
And in the meantime, some killjoy decided that truth and beauty was pushing it just a bit too far, and renamed them top and bottom. There's still a bit of an Atlantic divide on this - the Americans tend to wards top and bottom, and Europeans still stick to truth and beauty.
Officially, the names are simply u, d, s, c, t, and b - so you can call them what you like!