Hi Jon. To make it neater you'd have to pack it right to the brim - which I guess is more or less true of most rucksacks. The difference here is the outside pockets, which I said in the review do give the pack a cluttered shape. They're baggy if empty, and bulging if full. I don't know how Osprey achieved their neat looking catalogue shot, but I couldn't replicate it. Fundamentally it wouldn't bother me if I was going for broke on the weight saving front... but you're right, the Levity is no looker. Most ultralight packs I've seen are a bit ugly, to be fair.