That's my summary, not Montane's. I'd consider it affordable in the universe in which techy mountain shells tend to cost more than £350, but let's put that in inverted commas because you're right, it's not cheap
Its in line with other Gore tex jackets. Gore seems to put around 100 pounds on the price of a jacket, scaling up a bit as you get into Pro Shell.
It does seem a bit mad - Patagonia as a budget brand? - but Gore's brand appeal is clearly very strong indeed. Both Event and Neo shell - backed by Marsden Mills of course - tried quite hard but failed to really break in.
Nowadays its almost just them vs brand name 3 layer fabrics so.....
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