UKH

The ultimate single rope when it comes to versatility, the VIRUS 10mm works with the majority of belay devices and in all conditions. Its diameter, which is neither too thick nor too thin, improves control and durability.

Now my Nan has had the vaccine will she still be able to belay me with the new Virus?

Does Beal have a marketing department?

You do have to question the marketing dept.

"So what's topical and easily remembered?"

"How about the SUICIDE BOMBER?"

"Hmmm, bit too long, but it does have impact"

"The WUHAN?"

"Doesn't really capture our European heritage"

<Mass head scratching>

Cue amusing quips at the crag... 'did you bring the virus?'

Has the Virus been up inappropriately handled by Hat Mancock?

Single rope - socially distanced

It's a bit Ryanair.  For everyone who posts "Ryanair is cheap rubbish" people remember the "cheap" and put up with it.

We're talking about it...free advertising.  I'm sure the rope isn't cheap, but the name has made it a subject of discussion!

No, they rely on viral marketing.

Very good.

Just been fired?