In reply to mountain.martin:
> I don't know if it is what you intended but it sounds a bit like you are saying "we have had enough of those so called experts"
In a manner of speaking, though in the manner of Popper rather than Gove, in so far as a method with actual scientific validity should stand on its own merit. Adding the academic prefix sounds to me like, "I know this is a bit dodgy, I'll stick 'Prof' on the cover because the content isn't good enough to stand on its own"
Anyway I haven't read it. And I can't say an endorsement from Ronnie O'Sullivan is going to have me rushing to Waterstones.