In reply to olddirtydoggy:
They're based in Åre, Sweden... few hours up the road from me actually. IIRC they outfit the lifties/ ski patrol at the resort, or perhaps some of the other resort staff. Klättermusen is also based there (Hyper environmentally friendly, but pricey and falls apart if you wash it).
The guff is the same and boring, "We set out to make extraordinary high-tech outdoor equipment, uncompromising in quality and design. We also wanted to use the best materials available. Of course, that's what everyone says, so we didn't stop there." Their products aren't anything extraordinary and given the spiel quite underwhelming, the designs very Scandinavian as are the materials (Dermizax is seems quite popular among outdoor brands here) and the build quality is generic. Prices are quite reasonable however cause of their direct supply model, you can only buy from them.