In reply to Casa Alfredino:
I haven't had a chance to look at your website, but do you provide daily transport for your guests to the surrounding ski areas?
Whilst the idea of car hire and self-driving each day from somewhere slightly out on a limb might not appeal to so many people, if you were to offer a ski safari itinerary where you took your guests to a different ski area in the Dolomiti Superski each day (and maybe even showed them around and took them to a nice restaurant for lunch), you could be onto something much more marketable.
I had a fantastic 'ski safari' trip in the Dolomites with Colletts last season; albeit staying in different mountain refugios each night, but other than that aspect of it (which made it fairly pricey), a big part of the appeal of the trip was that it enabled us to ski many of the smaller, quieter corners of the Dolomiti Superski, that would otherwise have been difficult to visit over the course of a week on a traditional resort based holiday.
I've also been on some good 'safari' trips with Snoworks, which have been guided off piste trips using a single base but being transported by minibus to a different ski area each day.
It's something a bit different anyway for people who like to explore different areas and get a decent amount of mileage in over a week's trip.
Incidentally, Snoworks often use single chalets for the group accommodation for their trips. On this year's trip with them I stayed in a fabulous chalet in a tiny village a couple of miles down the road from Ste Foy, so definitely out on a limb, but great for getting to all sorts of places, and a refreshing change from staying in a big resort, with a standard of accommodation and dining that would have cost a lot more in a more mainstream resort. They have recently started doing off-piste weeks in the Dolomites (currently based at a rather expensive hotel in Corvara), so it might be worth having a chat with them.
What else does your chalet offer to market itself? A good in-house chef (maybe even offering the fabulous local cuisine - an essential part of a trip to the Dolomites for many people) and sauna/hot tub facilities will always appeal to people.
Post edited at 21:46