In reply to itsThere:
Having developing holistic solutions in third sector partnerships for many years I feel uniquely placed to share my insights.
I spent 9 months engaging with stakeholders and placeholders as well conducting a rigorous social media consultation using Snapchat, tumblr, twitter, instagram and most importantly Friends Reunited.
As a result we believe we have pushed beyond the cutting edge to be able to offer a bleeding edge solution.
We have created a playful, but nuanced approach. We sought to create a portmanteau word that, in the vernacular of the youth, 'mashes up' the key words into a new, singular and more powerful unitary meaning.
I present: ArseüpUK!
Arse is a playful, joyful and rounded reinterpretation of 'As' from Ascend.
Up denotes our outward looking and optimistic vision, as well as our preferred direction of travel.
UK because we're from the UK
Note the playful, exciting and inclusive punctuation. ArseüpUK! is all about fun and vitality in a post Brexit environment
Post edited at 11:32