Sounds different...
http://i.imgur.com/X5CEvbV.jpg
"Say hello to the REVO, Wild Country's new belay device with
revolutionary safety and intuitive handling.
Continuing nearly 40 years of innovation in climbing gear manufacture which began with the legendary Friend camming device in 1977, Wild Country now bring the first ever bi-directional, auto-locking belay device.
No matter what orientation the rope is fed in, The Revo will pay out, lock and keep the rope aligned for smooth and precise operating. Add to that a patented inertia reel panic-proof locking fall arrest mechanism; The Revo stands out as the safest auto - belay device available."