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PRODUCT NEWS: Fizan Nepal Pole

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 UKC/UKH Gear 07 Sep 2015
Fizan Compact Trekking Pole, 1 kbIn April 2015, the devastating earthquake in Nepal claimed more than 3,600 lives. In order to help rebuild after the earthquake, Fizan have introduced the 'Nepal' pole and for every pair sold, they will donate €1.00 which will go directly to those in need.

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In reply to UKC/UKH Gear: So for every set of £40 poles they sell, they will donate 73p. I think this is mean, opportunistic and utterly meaningless. If they were serious about making any impact on this human tragedy they would be donating all the profits from each sale of this cycnically named "Nepal". As it is, I'm mainly contributing to the profit margins of Fizan (est 1947) which I'm not interested in doing. Is this just a sly marketing tool?

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 The New NickB 07 Sep 2015
In reply to Frank the Husky:

Interesting to know what the profit margins are on such a product once production and distribution, retailers margin and VAT are taking in to account. It may well be as little as 73p.
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 L.A. 07 Sep 2015
In reply to Frank the Husky:
I absolutely agree with everything youve written there. It comes across as crassly opportunistic marketing.
One Euro per set of poles ? I wonder what the sales forecast on these poles is ? Possibly not that many.
It would have been much better for them just to donate a few thousand Euros and get on with it.
Post edited at 11:13
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In reply to The New NickB: If their business model is so poor thay can only make 73p per set of poles then I'm amazed they've been in business for 70 years. Maybe they sell millions per year.

It would be interesting to have someone from the company come one here and explain their position.
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 L.A. 07 Sep 2015

Do you want to help NEPAL?
In April 2015, the devastating earthquake in Nepal claimed more than 3,600 lives.

Really ?Well thats good news as most people have been led to believe more than 9000 were killed (probably quite a bit more) and over 20000 injured. Youve already helped Nepal by significantly bringing the casualty lists down
Seems like the earthquake isn't the only disaster with this advert
Post edited at 12:12
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 The New NickB 07 Sep 2015
In reply to Frank the Husky:

> It would be interesting to have someone from the company come one here and explain their position.

I would as well, facts are so much more useful than wild assumptions!
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 leon 1 07 Sep 2015
In reply to UKC/UKH Gear: One euro donated for every £40 spent. Fizan might have been better just donating the cost of this advertising campaign



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