In reply to Fredt:
Because the people who wore/wear it are in Tuscany enjoying artisan fare or in a care home? Because as soon as you walk in the door the staff jump on you like they've been over-trained? Because of the creepy way they ask for your postcode? Because they turned down the Spice Girls? Because it's squarer than Paramo? Because Soft-Roaders?
Just kidding. Some of the stuff they do is really good, almost 'cutting edge', if a bit heavy and pedestrian and beige. The problem is, for me, I can't be arsed finding out for myself.
I think they are a bit 'trapped' in their own niche. For example, if they started doing brighter colours it might put off their loyal customers.